I am driven by an intense interest in the continuous evolution and development of digital communications and media. My passion for, and experience with, digital communications has enabled me to develop, manage and support a variety of successful projects and programs.
• Source, edit, format, fact check and search engine optimize all online content and provide performance reporting as well as creating and managing monthly editorial calendar
• Formatting, scheduling and performance reporting for all content promotion activities across Outpost social networks
• Conceptualization, creation and performance reporting for all online campaign landing pages
• Monitoring, content curating and identifying daily opportunities for engagement and growth across all social media channels
• Managing daily social media advertising activities including budgets, targeting, campaign objectives and performance reporting
• Writing, scheduling, formatting and performance reporting for monthly newsletter
• Researching and consulting on all online campaigns as well as identifying and presenting digital opportunities to internal stakeholders
• Writing articles for website and print magazine as well as promotional copy for various campaigns
• Fact checking, copy editing and assistance with sourcing images for all content published in print magazine
• Daily administration of all web properties including adjustments to CSS/HTML/Javascript, Joomla CMS and module installation, tracking code installation, setting up Google Analytics Goals, Google Tag Manager, managing Google AdSense campaigns, server management and resolving site errors
• Training and managing Editorial interns
• Assisted with the planning, coordination, promotion and execution of two signature education events at the Toronto Reference Library
• Provided media relations support through daily media monitoring on FPinformart and compiled media lists with Cision, drafed media advisories, pitched stories to journalists, provided event media relations and compiled analytics through Media Relations Rating Points
• Coordinated various media relations special projects: Toronto Star Special Section and media coverage research for Foundation stakeholders
• Wrote, edited and updated print and digital features for dothehappy.com, the SickKids Foundation web site, and the SickKids Foundation blog and newsletter and copy edited various internal and exter nal documents, including the 2012 Annual Report
• Generated daily social media content for the Twitter account @SickKids
• Ensured all projects were completed in a timely manner with the utmost attention to detail
• General administrative duties in support of the Communications team and coordination and execution of general/miscellaneous requests in the daily running of multiple campaigns
• Developed and maintained strong relations with various media and external stakeholders
• Wrote briefing reports for provincial and federal parliamentary sessions
• Wrote, edited and updated print and digital features for the SickKids website and newsletter
• Developed web pages on Rhythmix/Percussion CMS
• Copy edited various internal and external publications
• General administrative duties: escorting media, compiling target blogger lists for pitch campaigns, contacting and compiling event availability lists for SickKids VIP’s, scouting and researching potential venues for SickKids events
• Delivered prerecorded voicemails to C-level executives at a minimum rate of 85 calls per hour while maintaining a friendly and persuasive demeanor
• Conducted secondary research for policy issues using Google Scholar, government municipality data bases and University of Toronto Research Portal
• Delivered issue and briefing notes containing analysis of research; presented follow-up options notes
• Assisted with mayoral candidate George Smitherman’s Facebook and Twitter social media pages with the objective of maximizing publicity
• Coordinated meetings with focus group leaders after social media events in order to synthesize collected information
• Engaged closely with customers and co-workers.
• Worked as part of a team by handling cash and preparing drinks
• Trained new employees
• Engaged closely with customers and co-workers.
• Worked as part of a team by handling cash and preparing drinks
• Trained new employees
• Cold called prospective customers.
• Achieved office record for most first day sales.
Writer, Editor, Media Contact, Illustrator, Photographer and travel and tourism consultant
I have had the pleasure of working with Daniel Puiatti at Outpost for several years and find him to be the consummate professional. His knowledge of social media trends and practices is outstanding and he brings a wealth of knowledge, experience and creativity to the website and web presence. Dan is an excellent writer, has great general knowledge and an exemplary attitude. He is a committed hard worker, has a valuable sense of humour and is someone you always want on your team.
Creative Director
Daniel Puiatti (Dan) is an incredible colleague, detail-oriented, precise and focused.
I had the pleasure to work with Dan for several years and not only in the office but also on expeditions across the world and his knowledge and skills are a dream for any employer. If there is something that he does not know, he has the persistent determination to "figure it out" and find the best solution tailored on the company's needs. Self-motivated he is constantly working on improving his own skills and finding new creative ways to bring the company to a next level. Dan is definitely an asset for any company and for any team that want's to go that extra mile.
Senior Recruiter
It was an absolute thrill having Daniel as a part of our call center team! Daniel is an extremely dependable, reliable, hard-working person that always goes the extra mile to get the job done. He would consistently meet and exceed our daily production quotas and always set a good example for the rest of the staff. His work ethic and upbeat personality makes it easy for him to build effective work relationships and succeed in a team based environment. Above all, he is a very creative and strategically minded person with great attention to detail. He was always asking the right questions and looking for ways to improve! Daniel would be a great addition to any team!
Executive Assistant at Parliament of Canada
Dan is a critical thinker that brings value to a team. Working with him on a charity fundraising event and in a number of group projects has given me the chance to see his skills in action. He's politically savvy, knows the ins-and-outs of digital communication and has an uncanny sense of humour that lights up the room
Writer
I would like to really extend my appreciation for Daniel's efforts to increase action onto my blog site. He is very professional, detailed oriented, and is very thorough in his approach.
Content Marketing Strategist
Dan is a clear and pragmatic thinker who I look forward to collaborating with again.
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